Enjoy the things you can afford
Brand: Foodland Cost: $3.99 Found at: Foodland My brother is very frustrated that he was not raised Hawaiian. He has brought it up in just about every phone call since he moved to Maui. He feels that our parents really missed a trick raising the two of us in the cold, wet weather of the... Continue Reading →
Brand: Göteborgs Cost: 29.90KR Found at: Willy:s I am totally on board with this cracker. It is a cracker that knows its job: to effectively ferry cheese into my mouth. Crackers, to my mind, are not a snack food in themselves. They’re great to munch on – and I’ve definitely been known to munch... Continue Reading →
Brand: Morrison’s Cost: £1.00 Found at: Morrison’s Every day, I try to take a little time out to be grateful for having been born in the era of hipster nonsense. Sure, I have to put up with such silly things as puppuccinos, edible bentonite clay, and monetized Whole 30 Instagram accounts, but life is about... Continue Reading →
Brand: N/A Cost: 500 yen Found at: Osu Kannon I love the sweet potato. It’s a millennial thing - like the quiet, shy, stepsister of the avocado. Roast it, bake it, steam it, stir-fry it, blend it into a soup there is nothing that cannot be improved by a little sweet potato. And now, I... Continue Reading →
Brand: Calbee Cost: 148 yen Found At: Lawsons When I first came to Japan, I imagined the convenience store was some sort of bastion of egalitarianism. Rich or poor, young or old, powerful or powerless, I assumed that everyone shopped at the same convenience stores and ate the same snacks and sweets. Partially fueled... Continue Reading →
Brand: Morinaga Price: 100 yen Found At: Family Mart I don’t get it. I’ve tried to get it. I’ve thought about it. I’ve reasoned through it. I’ve eaten several to see if I’ve missed something. I’ve tried to approach it logically, emotionally, scientifically, but to no avail. I’m sorry to say that I just don’t... Continue Reading →
Brand: Family Mart (Famima Sweets) Cost: 140 yen Found At: Family Mart Fall is here! And just like America’s obsession with pumpkin spice, Japan celebrates the autumn with its own particular seasonal flavor –sweet potato. There are sweet potato cakes, sweet potato pies, sweet potato pastries, and this glorious creation – the sweet potato... Continue Reading →
Brand: Family Mart Cost: 100 yen Found At: Family Mart, Osaka Imagine you made caramel corn out of a potato – that is imo kempi. They are sticks of sweet potato, cut into the shape of french fries, that have been candied. In texture, they exist somewhere between a chip and a candy, with a... Continue Reading →
Brand: Fujisafu Cost: >200 yen Found At: Cainz This snack combines the delicate taste of sweet potato, the hardy flavor of new cardboard, and the consistency of crunchy packing peanuts. I can only imagine that, after a long day of laboratory research in the search for biodegradable packing materials, there was some sort of accident.... Continue Reading →
Brand: Calbee Cost: 108 Found At: Daiso If you want the taste of Cinnamon Toast Crunch, the crunch of a potato chip, and the self-righteousness of eating healthy, then these are the chips for you! They seem healthy: they are thick-cut, with the skin still visible around the outside of the chip to give the... Continue Reading →
The Little Food Blog 