Crunchy Sweet Potato Sticks

Brand: Morinaga

Price: 100 yen

Found At: Family Mart

I don’t get it.

I’ve tried to get it. I’ve thought about it. I’ve reasoned through it. I’ve eaten several to see if I’ve missed something. I’ve tried to approach it logically, emotionally, scientifically, but to no avail. I’m sorry to say that I just don’t understand.

I’m even at a loss about how to describe this snack. Imagine a soft peanut brittle but made of potato, with a strong sweet potato flavor. Then imagine that it has been sprinkled with semi-crunchy grans of popped rice and formed into small sticks about the size of a paperclip. And then imagine that it is purple. Not vibrantly purple, but a sickly grey purple. It’s not bad per se, but it is not very good either. More than anything it is just strange.

I think I need more time to process.

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